Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die ⥎ Free Kindle Download ᙲ Made to Stick: Why Some Ideas Survive and Others Die ⦌ E-Pub Author Chip Heath 䔸 Starred Review Unabashedly inspired by Malcolm Gladwell s bestselling The Tipping Point, the brothers Heath Chip a professor at Stanford s business school, Dan a teacher and textbook publisher offer an entertaining, practical guide to effective communication Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of stickiness that is, the art of making ideas unforgettable They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ harvesting ring What makes such stories memorable and ensures their spread around the globe The authors credit six key principles simplicity, unexpectedness, concreteness, credibility, emotions and stories The initial letters spell out success well, almost They illustrate these principles with a host of stories, some familiar Kennedy s stirring call to land a man on the moon and return him safely to the earth within a decade and others very funny Nora Ephron s anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to bury the lead Throughout the book, sidebars show how bland messages can be made intriguing Fun to read and solidly researched, this book deserves a wide readership Jan 16 stick Dizionario inglese italiano WordReference stick Traduzione del vocabolo e dei suoi composti, discussioni forum English Spanish Dictionary Translation to Spanish, pronunciation, and discussions Stick Games Play Action, Sniper, Base Defense Stick has all the best Shooting, Defense, Strategy Guts Gore games online Play Free Action Games All against action battles fight can be found here Wars are no laughing matter Giant In Playground I just wanted give everyone a quick update on status of Good Deeds Gone Unpunished, kind close book the, uh, Pro Racing PRO STICK Racing WELCOME Real Race Cars Have A Clutch By popular demand, in few long time shift bracket racers got together held home Vic Firth Not sure what you re looking for Our interactive selection guide is perfect place start your search MHz ADS B Antenna cm in Buy MHz Electronics FREE DELIVERY possible eligible purchases Thrustmaster Hotas Hotas Warthog Flight Controls Was ist KNOPPIX eine komplett von CD, DVD oder USB lauffhige Zusammenstellung GNU Software mit automatischer Made to Stick: Why Some Ideas Survive and Others Die

  • Kindle
  • 1400064287
  • Chip Heath
  • English
  • 09 March 2017